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elevate your brand. invest in your community's cultural heart.

The SHU Community Theatre, a vibrant, 102-year-old cultural landmark in downtown Fairfield, first opened as a vaudeville house in 1920, and was renovated and reopened in 2021 with the motto, “Entertainment & Education in Concert.” Today, our world-class non-profit performing arts center presents more than 150 events a year, drawing a dedicated and diverse audience from Fairfield County and beyond.

why partner with the community theatre?

  • Connect with a Dedicated Local Audience: Introduce your brand to a loyal base of patrons who live, work, and shop in Fairfield County.

  • Show Community Engagement: Support a wide breadth of programming—including music, cinema, dance, lectures, and youth programs—that truly enrich the community.

  • Leverage World-Class Assets: Gain exposure by associating your company with a state-of-the-art facility that hosts celebrated artists and logs sellout crowds.

corporate partnership benefits & options

Sponsorships are highly customizable, offering flexible options like Season Naming Rights, Series Sponsorships, Individual Event Sponsorships, or a Show Partnership designed to meet your specific marketing goals.

  • Individual show sponsorships begin at $1,500.

  • Our highest level of support, Marquee Sponsorship, starts at $20,000 and secures an entire year's season sponsorship and title naming rights.

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performance & print visibility

Name on the iconic Post Road outdoor Marquee; Tiered Playbill Ads (Full-Page, 1/3-Page); Recognition on show posters and e-tickets.

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digital & video exposure

Logo on the SHUCT Website (with hyperlink); Recognition on social media and e-blasts; Tiered Commercial Spots (15- or 30-sec) in pre-show reel; Static ad placement on lobby digital billboards.

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engagement & hospitality

Employee Theatre Memberships; Complimentary Tickets; Invitation to Sponsor Appreciation Event; On-site lobby presence; Live thank you from the stage; Exclusive Artist Meet-and-Greet opportunities.

partnership pillar

performance & print visibility

digital & video exposure

engagement & hospitality

potential benefits include (tiered)

Name on the iconic Post Road outdoor Marquee; Tiered Playbill Ads (Full-Page, 1/3-Page); Recognition on show posters and e-tickets.

Logo on the SHUCT Website (with hyperlink); Recognition on social media and e-blasts; Tiered Commercial Spots (15- or 30-sec) in pre-show reel; Static ad placement on lobby digital billboards.

Employee Theatre Memberships; Complimentary Tickets; Invitation to Sponsor Appreciation Event; On-site lobby presence; Live thank you from the stage; Exclusive Artist Meet-and-Greet opportunities.

  • Tickets to each event in series

  • Name on the outdoor Theatre Marquee for each show in your series

  • Logo on SHUCT website for series, and name on homepage button

  • Recognition on digital event pages across 5,000 on campus screens

  • Recognition on show posters and e-tickets

  • Logo on front of playbills and full-page ad on playbill for all events in series

  • Recognition on digital billboard, social media, e-blasts and event listings

  • :30 second commercial on digital screens shown in lobby and during preshow before movie screenings.

  • :30 second commercial shown several times on the Jumbotron at the Martire Arena during hockey season

  • Public Thank You

market rate

  • First access to purchase reserved seats.

  • Tickets to sponsor-invited events throughout the season

  • Logo on SHUCT homepage button with hyperlink and inclusion on sponsor page

  • Recognition on digital billboard in lobby

  • :30 second commercial on digital screens shown in lobby and during preshow before movie screenings

$15,000

  • Ability to purchase tickets in priority seating

  • Tickets to sponsor-invited events throughout the season

  • Logo on SHUCT homepage button with hyperlink and inclusion on sponsor page

  • Recognition on digital billboard in lobby

  • :15 second commercial on digital screens shown in lobby and during preshow before movie screenings

$10,000

  • Tickets to sponsor-invited events throughout the season

  • Logo on SHUCT homepage button with hyperlink and inclusion on sponsor page

  • Recognition on digital billboard in lobby

$5,000

FOR MORE INFORMATION AND TO RECEIVE A SPONSORSHIP CRAFTED ESPECIALLY FOR YOU, PLEASE CONTACT OUR DIRECTOR OF DEVELOPMENT, JULIE BOURNE

SACRED HEART UNIVERSITY COMMUNITY THEATRE offers companies the opportunity to highlight their brands or services at a select show to reach a targeted audience. Opportunities include presence on site in the lobby to hand out promotional materials, conduct tastings or trials of products and talk to patrons about your business. This sponsorship also includes name and logo on the event Playbill and on event posters displayed in locations all over Fairfield County and on the digital event page that is transmitted across 5,000 screens on campus. All sponsorships are customized for each sponsor’s needs and marketing goals.

sponsor a signature series

Sponsoring a SHU Community Theatre signature series provides a unique, sustained presence for your brand with over 7-8 events from September to June, building deep patron recognition. This diverse programming is designed to attract a wide range of audiences, including film aficionados, music enthusiasts, sophisticated adults, young professionals, multi-generational families, lifelong learners, and the academic community.

comedy series • jazz series • rock series • singer/songwriter series • classical series • thought leader series • film series • family series • world series 

impact highlight: supporting community education

Your business partnership can directly support our mission to provide arts access for all community members, making your company a visible champion for arts accessibility and youth development in Fairfield County. Direct funds to support scholarships for students who may otherwise be unable to attend our valuable summer education programs due to cost.

ready to partner with us?

Contact:

Sara DeRose, Director of Development

SHU Community Theatre Sacred Heart University

Phone: 646-932-6143

Email: deroses3@sacredheart.edu

Your year-end gift is an essential investment in Fairfield’s cultural landscape, building an even more vibrant future for our next 100,000 visitors.

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